Beats by Dr. Dre is a brand of
headphones and loudspeakers
created by hip-hop/rap musician
Dr. Dre, and Interscope-Geffen-
A&M Records chairman Jimmy
Iovine. There are six versions of
the headphones and six versions of
the earphones, which are
manufactured and distributed
under exclusive license by Monster
Cable Products. As part of
marketing strategy, the
headphones often appear in music
videos, movies, advertisements and
other media. The original are the
"Studio" headphones released in
2008, which are an over-the-ear
type headphone that incorporate a
high-power digital amplifier and
powered noise-cancelling requiring
the use of 2 AAA batteries to
operate. The very latest headphones from
the Beats family are the "Beats
Solo HD," a high-definition on-ear
headphone, which is available in
red, black, or white. The red
version is made specifically for Irish
musician Bono's Product RED
charity group. The red "Studio"
headphones will be coming on May, 2011 to B
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